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By Minal Bopaiah Perhaps you’ve heard that Facebook just bought WhatsApp for $19 billion. But did you know that WhatsApp, unlike most social media and
By Katherine Noyes It’s no secret that subscriber metrics are key for any digital subscription site, but tracking and reporting them accurately can be a
By Katherine Noyes For the select few business leaders who have been able to share their expertise through LinkedIn’s Influencer program since it launched in
By Minal Bopaiah Boardroom Insiders makes the majority of its revenues from group subscription sales, but at least a third of its revenue comes from
By Minal Bopaiah Unlike The Washington Post, The Boston Globe’s new owner John Henry has kept a rather low profile since acquiring the site last
By Minal Bopaiah I’ve written before about the importance of subscription content sites finding alternatives to cookies. For one, Europe has announced stricter laws requiring
By Minal Bopaiah A new report predicts that subscription sales for streaming music will double by 2017, but profitability will be nearly impossible for most
By Minal Bopaiah News and information publishers used to have it simple. You chose a medium and then published your information according to that medium’s
By Minal Bopaiah Once you’ve got the basics of landing page and paywall design down, it’s a good idea to test a few additional ideas
Looking for some new ways to boost your subscription sales? Let’s re-examine your landing page, then! In this 30-minute video, Insider Editor Minal Bopaiah will
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