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Home-grown email lists are far more valuable to marketers than lists bought from third parties. But what’s the best way to grow your email list
For years, Major League Baseball has been turning a pretty penny through its online subscription site MLB.com. Now the National Football League is looking to
World of Warcraft, the massive multiplayer online game, lost 800,000 paying subscribers between April and June of this year, according to financials released by the
We previously wrote about how Gmail’s new “Promotions” tab is actually increasing click-through rates for some email marketing emails, even while decreasing open rates. But
New data shows that new devices from Apple, Google and Amazon may be the key to unlocking wide adoption of paid content. The report by
We have seen the impact of the breach in the form of an increase in certain declines that indicate a closed account or potentially fraudulent
LinekdIn announced its quarterly earnings this week, stating its total revenue for Q2 was $534 million, an increase of 47% compared to $364 million in
The majority of subscription sites are failing to leverage the power of email marketing for retention and renewals, according to Subscription Site Insider’s new Email
CORRECTION: The story incorrectly reported that Google bought YouTube, when in fact the sale was only rumored at the time. On August 26, we reported
Industry professionals like to refer to memberships and subscriptions as either interchangeable or mutually exclusive, but perhaps as Chip and Dan Heath discuss in Decisive,
