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Last week Story Surprise, a modern day book club for kids, launched to deliver hardback children’s books to kids via subscription. Serving infants through teenagers,
You’ve built your subscription publication, service, or product and you’re ready to promote and sell it. What’s next? Tracking and analyzing performance, of course!
You may recall a political dust-up this summer when the Clinton campaign accused the Sanders campaign of gaining illicit access to its voter data. How
Starz is the latest premium channel to go solo as a direct-to-consumer, over-the-top (OTT) streaming video service, joining competitors Showtime and HBO. Starz CEO Chris
This week’s Five on Friday features resolutions for 2016, including: reducing costs and publication backlogs, increasing subscriber engagement, expanding product offerings and managing growth on
In this week’s subscription news headlines, Apple humble-brags about a record-breaking holiday season for the App store. Adele resists the streaming music trend and the
Seeso, NBCUniversal’s comedy subscription service, officially launched this week, following a one-month, web-only trial. Unlike other over-the-top (OTT) streaming video services, Seeso is focused solely
On Tuesday, Boston Globe publisher John Henry apologized to subscribers for the home delivery debacle they experienced over the previous week or so. According to
2015 ended on a sour note for Apple, as its antitrust legal battle continues. The battle began in 2012 when federal and state authorities charged
Last month we reported that ad blocking is a $21.8 billion problem. That’s how much money publishers lost last year in advertising revenue because of
