Recurly Reports Holiday Season Was Exponentially Successful for Subscription Companies
This morning subscription management platform Recurly announced results of the 2015 holiday season, which was exponentially successful for subscription merchants. The results were drawn from a sample of 450 business-to-consumer subscription-based merchants who are clients of Recurly. The study period was two weeks long from Sunday, November 22 through Saturday, December 5, 2015, which included Black Friday and Cyber Monday. Recurly reported the following results: On Cyber Monday, subscription-based merchants experienced a 230% jump in sales compared to…
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