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Adapty’s 2025 benchmark report surfaces new insights from 215 million transactions, revealing surprising patterns in plan preferences, retention, pricing, and LTV.
FTC Failed to Follow Statutory Process, Leaving National Subscription Requirements in Limbo
New data reveals that just 1% of U.S. adults pay when prompted at a paywall, as publishers face growing challenges in converting casual readers into
Strong growth in Creative Cloud, Acrobat, and Firefly subscriptions drives 11% revenue increase; Adobe lifts full-year targets as ARR climbs past $18 billion
New tier offers unlimited access, livestreams, and ad-free content as BBC looks to convert global traffic into recurring revenue
Refunds sent to over 194,000 consumers after FTC finds Care.com misled users with inflated job listings, false earnings claims, and hard-to-cancel subscriptions
Blackburn and Luján’s bipartisan letter puts fresh regulatory focus on Spotify’s subscription practices as the company defends its bundling model
New research from Mintel highlights how trial kits, in-store pickup, and personalized delivery are reshaping the consumer subscription experience in packaged goods
Streaming subscriptions through Verizon’s +play marketplace will end this summer as the company shifts focus to MyPlan and MyHome bundles

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