For years, Major League Baseball has been turning a pretty penny through its online subscription site MLB.com. Now the National Football League is looking to
World of Warcraft, the massive multiplayer online game, lost 800,000 paying subscribers between April and June of this year, according to financials released by
We previously wrote about how Gmail’s new “Promotions” tab is actually increasing click-through rates for some email marketing emails, even while decreasing open rates.
LinekdIn announced its quarterly earnings this week, stating its total revenue for Q2 was $534 million, an increase of 47% compared to $364 million in
The majority of subscription sites are failing to leverage the power of email marketing for retention and renewals, according to Subscription Site Insider’s new
CORRECTION: The story incorrectly reported that Google bought YouTube, when in fact the sale was only rumored at the time. On August 26, we
Industry professionals like to refer to memberships and subscriptions as either interchangeable or mutually exclusive, but perhaps as Chip and Dan Heath discuss in
According to our new Email Marketing Benchmark Report, the large majority of subscription sites find little use in buying third-party list of email addresses.
Netflix added 1.69 million subscribers in the second quarter of 2014, largely in part to the release of the season two of “Orange is