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Like MLB.com, NFL Launches Digital Subscription Service, But Focuses on App and Set-Top Boxes

For years, Major League Baseball has been turning a pretty penny through its online subscription site MLB.com. Now the National Football League is looking to

World of Warcraft Loses 800K Subscribers in 3 Months – Could the Same Happen to Your Site?

World of Warcraft, the massive multiplayer online game, lost 800,000 paying subscribers between April and June of this year, according to financials released by

Gmail’s Promotion Tab Leads to ‘Decrease’ or ‘No Change’ for Email Open and Click-Through Rates

We previously wrote about how Gmail’s new “Promotions” tab is actually increasing click-through rates for some email marketing emails, even while decreasing open rates.

New Devices Driving Paid Content and Subscription Sales

New data shows that new devices from Apple, Google and Amazon may be the key to unlocking wide adoption of paid content. The report by MiDiA

LinkedIn Subscription Revenue Rises 44% to $105 Million in Q2

LinekdIn announced its quarterly earnings this week, stating its total revenue for Q2 was $534 million, an increase of 47% compared to $364 million in

Subscription Sites Need to Improve Onboarding Practices, New Report Says

The majority of subscription sites are failing to leverage the power of email marketing for retention and renewals, according to Subscription Site Insider’s new

Google Searching for Subscription Revenue with Twitch Acquisition and Google Maps B2B Play

CORRECTION: The story incorrectly reported that Google bought YouTube, when in fact the sale was only rumored at the time. On August 26, we

Case Study Lessons: Nonprofit News Site Targets 3 Audience Segments for Membership AND Subscription Sales

Industry professionals like to refer to memberships and subscriptions as either interchangeable or mutually exclusive, but perhaps as Chip and Dan Heath discuss in

Subscription Sites Find Little Use in Buying Third-Party Email Lists

According to our new Email Marketing Benchmark Report, the large majority of subscription sites find little use in buying third-party list of email addresses.

Netflix Adds 1.69 Million Subscribers in Q2, Reaching 50 Million Total Subscribers

Netflix added 1.69 million subscribers in the second quarter of 2014, largely in part to the release of the season two of “Orange is

Insight to drive subscription growth

Minal Bopaiah

Latest

Like MLB.com, NFL Launches Digital Subscription Service, But Focuses on App and Set-Top Boxes

World of Warcraft Loses 800K Subscribers in 3 Months – Could the Same Happen to Your Site?

Gmail’s Promotion Tab Leads to ‘Decrease’ or ‘No Change’ for Email Open and Click-Through Rates

New Devices Driving Paid Content and Subscription Sales

LinkedIn Subscription Revenue Rises 44% to $105 Million in Q2

Subscription Sites Need to Improve Onboarding Practices, New Report Says

Google Searching for Subscription Revenue with Twitch Acquisition and Google Maps B2B Play

Case Study Lessons: Nonprofit News Site Targets 3 Audience Segments for Membership AND Subscription Sales

Subscription Sites Find Little Use in Buying Third-Party Email Lists

Netflix Adds 1.69 Million Subscribers in Q2, Reaching 50 Million Total Subscribers

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