LinekdIn announced its quarterly earnings this week, stating its total revenue for Q2 was $534 million, an increase of 47% compared to $364 million in the second quarter of 2013. More notably, 20%, or $105 million, was from premium subscriptions alone.That’s a 44% increase over subscription revenue in Q2 of 2013, which is impressive for a site that’s 11 years old now. In contrast to The New York Times, which is struggling to maintain steady growth in its digital subscription business, LinkedIn has been a model subscription site, choosing steady, quiet subscription growth over the flash-in-the-pan expansion.The site started as totally free, and then added additional services for a premium (instead of trying to roll back free services). Then, as premium subscription sales began to level off, the site offered more enterprise subscription services, like Talent Solutions and Market Solutions, which allow companies to scout out possible job candidates and publish sponsored, targeted posts (respectively).60% of the company’s overall revenue is from the US ($318 million), while revenue from international markets totaled $216 million. But as more and more companies look to use LinkedIn to recruit talent, it’s likely the numbers both domestically and internationally will grow.LinkedIn said that it expects its total revenue to range between $2.14 billion and $2.15 billion by the end of 2014. In addition, the company launched “Limited Listings,” a service to increase the number of job listings on LinkedIn. This initiative was accelerated by the February acquisition of Birght, a company that leverages data insights and matching technology to connect prospects and employers, and there are now 1 million jobs on LinkedIn.
LinkedIn Subscription Revenue Rises 44% to $105 Million in Q2
LinekdIn announced its quarterly earnings this week, stating its total revenue for Q2 was $534 million, an increase of 47% compared to $364 million in