Insight to drive subscription growth

Join

Minal Bopaiah

Subscription Content’s Top 10 Stories of 2013

News, Subscriber Acquisition /

So it’s that time of year, when the staff at Subscription Content disappears into the analog world to do analog things. (There’s no proof, but some of us have been known to moonlight as Santa’s elves or masquerade as those people who actually buy printed books.) We’ll be returning on January 2, 2014, but  in the meantime, we want to leave you with the top 10 most-clicked-on posts of 2013: #10. TheStreet Makes $10.4 Million from Online Subscriptions #9. Google…

Subscription Content’s Top 10 Stories of 2013 Read More »

ALERT! Target’s Credit Card Breach May Threaten Subscription Sites

FInance, News, Payment Processing /

By Minal Bopaiah If you haven’t heard, Target had an extensive breach of its customers’ credit and debit card numbers over the Black Friday weekend, and details are still surfacing. According to The Wall Street Journal, the breach was national in scope and took place through brick-and-mortar stores, not through an online portal. But because customers’ credit and debit card numbers were stolen (presumably by tampering with machines that read the magnetic strip on the back of…

ALERT! Target’s Credit Card Breach May Threaten Subscription Sites Read More »

ALERT! Target’s Credit Card Breach May Threaten Subscription Sites

News, Payment Processing, Paywall /

If you haven’t heard, Target had an extensive breach of its customers’ credit and debit card numbers over the Black Friday weekend, and details are still surfacing. According to The Wall Street Journal, the breach was national in scope and took place through brick-and-mortar stores, not through an online portal. But because customers’ credit and debit card numbers were stolen (presumably by tampering with machines that read the magnetic strip on the back of a card), online…

ALERT! Target’s Credit Card Breach May Threaten Subscription Sites Read More »

Music Streaming Services Get Higher-than-Average Conversion Rates, But Still Struggling with Profitability

FInance, News, Subscriber Acquisition /

By Minal Bopaiah A new article in The New York Times bemoaning the poor revenue models of streaming music services fails to acknowledge a startling fact: subscription music services are getting higher-than-average conversion rates for registered users to paid subscribers. The article makes mention that Spotify has 6 million paying subscribers of its 24 million users. That’s a 25% conversion rate! Pandora, on the other hand, has only 3 million paying subscribers out of 70 million registered users.…

Music Streaming Services Get Higher-than-Average Conversion Rates, But Still Struggling with Profitability Read More »

Music Streaming Services Get Higher-than-Average Conversion Rates, But Still Struggling with Profitability

News, Paywall, Subscriber Acquisition /

A new article in The New York Times bemoaning the poor revenue models of streaming music services fails to acknowledge a startling fact: subscription music services are getting higher-than-average conversion rates for registered users to paid subscribers. The article makes mention that Spotify has 6 million paying subscribers of its 24 million users. That’s a 25% conversion rate! Pandora, on the other hand, has only 3 million paying subscribers out of 70 million registered users. But nevertheless, that’s a…

Music Streaming Services Get Higher-than-Average Conversion Rates, But Still Struggling with Profitability Read More »

Hulu Ends 2013 With 5 Million Paying Subscribers, $1 Billion in Revenues

Entertainment and Streaming, FInance, News /

By Minal Bopaiah Hulu, the streaming video on-demand (SVOD) subscription service, is ending 2013 with 5 million paying subscribers to its Hulu Plus service, and $1 billion in revenues, reports BloombergBusinessweek. Hulu charges $7.99 a month for its monthly subscriptions, and assuming the 5 million subscribers stay for a year, Hulu is poised to make $479 million in subscription revenues alone. The $1 billion revenue estimate includes advertising, and represents a 44% increase since last year. Unlike its main…

Hulu Ends 2013 With 5 Million Paying Subscribers, $1 Billion in Revenues Read More »

Hulu Ends 2013 With 5 Million Paying Subscribers, $1 Billion in Revenues

Entertainment and Streaming, News, Paywall /

Hulu, the streaming video on-demand (SVOD) subscription service, is ending 2013 with 5 million paying subscribers to its Hulu Plus service, and $1 billion in revenues, reports BloombergBusinessweek. Hulu charges $7.99 a month for its monthly subscriptions, and assuming the 5 million subscribers stay for a year, Hulu is poised to make $479 million in subscription revenues alone. The $1 billion revenue estimate includes advertising, and represents a 44% increase since last year. Unlike its main competitor Netflix, Hulu…

Hulu Ends 2013 With 5 Million Paying Subscribers, $1 Billion in Revenues Read More »

Kindle Owners Read More eBooks than iPad Owners, Says New Report

Business Media and Publishing, FInance, News, Subscription Apps /

By Minal Bopaiah Apparently, access to a tablet device does not necessarily translate into eBook sales, according to a new report by Simba Information. The report finds that only half of iPad owners read eBooks on their device, compared with 75.2% of Kindle Fire owners, This is an important device statistic for subscription sites, especially those offering eBook subscriptions. PRevious research has found that iPad owners tend to be more affluent and willing to spend money on content. The Simba…

Kindle Owners Read More eBooks than iPad Owners, Says New Report Read More »

Kindle Owners Read More eBooks than iPad Owners, Says New Report

News, Paywall /

Apparently, access to a tablet device does not necessarily translate into eBook sales, according to a new report by Simba Information. The report finds that only half of iPad owners read eBooks on their device, compared with 75.2% of Kindle Fire owners, This is an important device statistic for subscription sites, especially those offering eBook subscriptions. PRevious research has found that iPad owners tend to be more affluent and willing to spend money on content. The Simba report upholds that…

Kindle Owners Read More eBooks than iPad Owners, Says New Report Read More »

Another eBook Subscription Service Launches, But This Time with Ownership in Mind

Business Media and Publishing, Industry Announcements, News, Subscriber Acquisition /

E-Book subscriptions services seem to be all the rage. Last week, I wrote about Audiobooks, Scribd and Oyester and their holiday gift subscription offerings. And this week saw the quite launch of Entitle, a subscription eBook service with a twist. While most eBook subscriptions are attempting to re-jigger the Netflix model for readers with streaming, unlimited access, Entitle seems to have picked up on the consumer desire for ownership when it comes to books. So while offering more than 100,000…

Another eBook Subscription Service Launches, But This Time with Ownership in Mind Read More »