Banking Apps: Engage Your Subscribers Where They Are
Banking Apps can help subscription companies engage where their subscribers are and increase retention.
Erica Katsambis
VP Partnerships & Solutions: Subscription-based Businesses Minna Technologies Erica is VP Sales, Partnerships & Solutions at Minna Technologies and on a mission to create a problem-free subscription economy for any business with a subscription business model. In this role, she is responsible for Minna’s merchant community, connecting them to the wider banking and fintech app community, adding a sales channel for which merchants can retain, acquire and grown their customer base. Prior to joining, she led the Strategic Partnership efforts at PayPal, where she introduced a global, closed-loop incentive platform to millions of consumers to accelerate subscription revenue, including work with Spotify and Google. Prior to that she spent over 5 years at Three Mobile Group where she led the strategy and implementation of subscription management capabilities through a global cloud- to-cloud based platform. Three Mobile Group’s platform supported 8 mobile networks and served mobile consumers to digitally bundle their tariff plans. In this role, she partnered with Netflix, Microsoft, PlayStation, Epic Games, Spotify and Google and during her tenure, the platform was a first-mover in making Amazon membership services available through a telco channel.
