Streaming Video Now Accounts for 28% of All TV Watching
A recent study by Gfk MRI shows that 28% of TV viewing is now done via streaming video, says Broadcasting & Cable. Of that total, 16% watch over-the-top (OTT) TV on a personal computer, laptop or mobile device, 9% view streaming content on an Internet-connect TV, and 3% watch streaming video on a gaming console like Sony PlayStation. The study was conducted as part of Gfk MRI’s “The Future of TV series,” in which the company…
Streaming Video Now Accounts for 28% of All TV Watching Read More »