STATPACK: Mobile Marketing in the U.S.

Gone are the days when checking a “include mobile” box in your online ad buy was the extent of your mobile marketing strategy. Mobile

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Gone are the days when checking a “include mobile” box in your online ad buy was the extent of your mobile marketing strategy. Mobile Marketing today is an essential and separate channel for effective marketers in the U.S.

In this Subscription Insider STATPACK, we examine Mobile Marketing budget and tactics, metrics and challenges, effectiveness, the consumer perspective, the marketer perspective and advertising spending trends. Download the 93-page PowerPoint with 40 charts and graphs to access all the data you need to inform your own company’s mobile marketing strategy and performance.

1. Budget & tactics

Projected change of U.S. companies’ mobile advertising budget over two years 2015
U.S. SMBs: mobile marketing tactics used 2016
Marketing channels U.S. small businesses invest in 2016
Mobile tactics used in the U.S. 2016
Use of mobile coupons for marketing purposes in the U.S. 2013-2017
B2B marketing mobile website adoption in the U.S. 2013-2016
Location-based targeting usage in mobile ad campaigns worldwide 2015

2. Metrics & challenges

Metrics used to assess mobile marketing success in the U.S. 2015
Metrics used to measure mobile app success worldwide 2015
Metrics used to measure mobile native ads success success worldwide 2015
Marketers’ views on the challenges facing mobile advertising in the U.S. 2015
B2C mobile advertising challenges in North America 2015

3. Effectiveness

Mobile e-mail opens share in the U.S. 2015, by OS
Digital video ads – completion rates in the U.S. 2015, by device
Mobile video ad recall in the U.S. Q1 2015, by device
United States: beacon-triggered retail sales value 2015-2016

4. Consumer perspective

Attitudes towards mobile ads in the U.S. 2017, by age
Perfect mobile ad qualities according to U.S. teens and Millennials 2016
Mobile video ad expected characteristics in the U.S. Q1 2015, by device
Mobile video ad impact on brand impression in the U.S. Q1 2015, by device
Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation
U.S. consumer retail app download reasons 2016
New game discovery sources among mobile gamers in the U.S. 2016
Favored full-service restaurant marketing methods in the U.S. 2015, by age group
Interest in mobile ad blocking worldwide 2016, by age
Snapchat ad skipping in the U.S. 2017

5. Marketer perspective

Popularity of marketing channels in the U.S. 2016
Satisfaction levels with mobile ads among marketers in the U.S. 2015
Benefits of mobile advertising in the U.S. 2015
Leading challenges according to U.S. premium publishers 2016
Marketers’ views on the challenges facing mobile advertising in the U.S. 2015
Mobile advertising: leading inventory types in the U.S. 2015

6. Advertising spending

Mobile advertising spending in the U.S. 2015-2021
Mobile advertising spending in the U.S. 2015-2020, by format
Mobile ad spend growth in the U.S. 2012-2021
Mobile ad spend in the U.S. in 2015, by industry
U.S mobile ad spend share in 2015, by industry
Mobile ad spend in the U.S.: local vs. national 2016-2021
Mobile video ad spend in the U.S. 2015-2020
U.S. mobile ad revenue share 2016-2019, by company6. Reference

7. Reference

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