STATPACK: Facebook Marketing Trends

Advertising on Facebook is an effective marketing tool for B2B and B2C subscription companies. With the recent changes to its algorithm, its now more

Advertising on Facebook is an effective marketing tool for B2B and B2C subscription companies. With the recent changes to its algorithm, it’s now more important than ever to reach and engages your target customers.

Download this Facebook Marketing Trends STATPACK, a 125-page PowerPoint with 55 charts and graphs (with two embedded excel charts), to access trend data on Facebook Marketing.

Subscription Insider STATPACKS are charts and data that you can use to benchmark performance, for your market and budget planning, creating your business plan or even competitive analysis.

1. Adoption

Social media marketers use for professional purposes worldwide 2017
Social media platforms used by marketers worldwide 2017
Most important social media platforms for marketers worldwide 2017
Use of Facebook as a marketing channel in the U.S. 2013-2016
Number of active advertisers on Facebook 2016-2017
Facebook ad adoption by U.S. businesses 2016, by industry
Usage of social media platforms for B2C content marketing in North America 2016
Social media used by B2B marketers in North America 2011-2017
U.S. SMBs Facebook marketing usage 2016

2. Budgets and investments

U.S. digital marketing spending growth 2014-2019, by segment
Change in digital ad spend in the U.S. 2016, by social media
Paid advertising usage among B2B content marketers in North America 2016
U.S. marketing channel investment priorities 2017
U.S. SMBs Facebook marketing usage 2016
U.S. healthcare companies: distribution of marketing budget 2016, by channel
Cost per click on Facebook in selected countries in Q4 2016

3. Usage

Facebook reactions to brand posts 2017
Facebook reactions to brand posts 2017, by profile size
Leading Facebook brand post formats 2017
Facebook brand post content share 2016
Brand Facebook Messenger feature usage 2016, by vertical
Facebook: monthly video posts by brands 2017
Facebook video length of leading global news publishers 2017
Leading pre-bid solutions providers used by publishers in the U.S. 2017

4. Effectiveness

Most effective digital marketing tactics worldwide 2016
Effectiveness of Facebook marketing worldwide 2017
Effectiveness of B2C social media content marketing tactics in North America 2015
Most effective social media for influence marketing in the U.S. 2016
Effectiveness ratings of B2C content marketing tactics in North America 2015
Average user engagement with brand posts on Facebook 2016
Brands: leaders in consumer engagement and expectations in the U.S. 2017

5. Facebook ad revenue

Facebook: advertising revenue worldwide 2009-2017
Facebook: global mobile advertising revenue 2013-2021
Facebook: global video advertising revenue 2015-2021
Instagram: Facebook advertising revenue share 2015-2018
Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018
Digital display ad revenue in the U.S. 2016-2019, by company
U.S. mobile ad revenue share 2016-2019, by company

6. Audience & customer engagement

Facebook: number of monthly active users worldwide 2008-2017
Facebook: global user age and gender distribution 2018
Countries with biggest Facebook user share 2018
U.S. consumers who find Facebook advertising annoying 2017
U.S. consumers who find Facebook advertising helpful 2017
Social media usage for brand research among U.S. Facebook users 2016, by age group
Top platforms to engage with brand content among U.S. women 2016
Leading reasons to follow brands on social media worldwide 2016
U.S. consumer appreciation of personalized recommendations on selected platforms 2017
U.S. consumers frequently aware of sponsored content in selected media 2017
Brand actions causing unfollows on social media in the U.S. 2016
U.S. consumer willingness to receive selected ads via FB Messenger 2016, by age group

7. Leader rankings

Facebook user engagement of leading publishers 2017
Most popular technology brands on Facebook 2017
Most popular product brands on Facebook 2017
Most popular retail brands on Facebook 2017
Top media publishers in the U.S. 2016, by Facebook referral traffic

8. References

Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.