If you cant get enough of live cooking shows or on-demand instructional videos, you might be excited to hear about the first-of-its-kind live, interactive streaming video service to come to a device near you. Discovery, Inc. is dishing up Food Network Kitchen, for $6.99 a month, or $59.99 a year, following a 90-day free trial. Subscribers who sign up during the promotional period will pay just $47.99 a year. The new streaming service that will feature over 25 weekly live and interactive cooking programs and 800+ instructional videos you can watch at your leisure. It looks like the Food Network Kitchen will use a freemium model, offering select videos and recipes for free.
Food Network Kitchen promises subscribers live-streamed courses from celebrity chefs including Rachael Ray, Bobby Flay, Guy Fieri, Molly Yeh, Martha Stewart, Valerie Bertinelli and Alton Brown, among others. Of course, those celebrities are already available on your favorite cable networks, so what is the advantage of a streaming service dedicated to cooking? Subscribers can interact with chefs by texting them during the live shows. At launch, this interactivity is unique to a streaming service, making it the first of its kind.
Food Network Kitchen brings the top chefs in the world directly to consumers kitchens through first-of-its-kind live interactive cooking classes, seamless e-commerce transactions, and the richest culinary media ecosystem in the world, said David Zaslav, Discovery president and CEO in an announcement.
We are re-imagining the direct-to-consumer experience as not just another entertainment service but as the Peloton of Food accessible to everybody. Through Food Network Kitchens proprietary streaming technology and our foundational partnership with Amazon, we believe this is a truly differentiated product that will make customers lives better. With hundreds of the worlds leading cooks offering live and on-demand classes every day, we want to be the trusted partner to everybody who wants to cook and loves to cook. No one needs to be alone in the kitchen again, Zaslav added.
The partnership with Amazon will help Food Network Kitchen provide some unique features
of the streaming subscription service including:
- Live classes (25 weekly and 5 on weekends) with interaction between subscribers and chefs
- On-demand lessons updated daily
- 3,000 instructional videos
- 800 on-demand cooking classes
- Ingredient home delivery available through the Food Network Kitchen app using Amazon Fresh in select cities
- Home delivery of culinary equipment
- 24/7 live culinary support
- Curated selection of Food Networks hit cooking shows including 30 Minute Meals, Barefoot Contessa, Guys Ranch Kitchen and The Pioneer Woman
- 80,000 chef-tested recipes with step-by-step cooking instructions
- Integration with Alexa, Fire TV and Fire Tablet.
Insider Take:
This fall, we are seeing a lot of launches in the streaming video arena with Apple TV+, Disney + and now Food Network Kitchen. There is no shortage of original and niche programming for cord cutters, cord nevers and those who straddle the cable and streaming divide. For those who love cooking and experimenting, this service is ideal – especially at the annual price point and the steady flow of new content. It almost seems impossible that the Discovery could provide so much for so little.
