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Who’s Who in Podcasting: The Major Players

A round-up of the major podcasting platforms, their strategies and acquisitions

In 2008, only 9% of the U.S. population had listened to an audio podcast in the last month. In 2021, that number has more than quadrupled to 41%. Because of the growing popularity of podcasts, everyone wants in on the action. Audio platforms which were initially created for music (e.g., Apple Music, Spotify, Amazon Music) are now competing for podcast creators, publishers and programs. Many refer to this phenomenon as the podcast wars. In this premium, subscriber-only article, we’ll tell you who...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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