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Someone wise once said, “You can’t optimize everything.” I’m not sure if there were in online marketing or not, but I’m sure most online
Someone wise once said, "You can't optimize everything." I'm not sure if there were in online marketing or not, but I'm sure most online marketers would agree. At the very least, you can't optimize everything without going crazy. That's why this week's Case Study on A Story Before Bed is such a great read. The site, started by former Microsoft employees, had expert software programmers and little marketing expertise.Yet A Story Before Bed has been able to…...

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