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Three Frameworks to Grow Your Customers

Mark Stiving, PhD, of Impact Pricing LLC shares three business models to help subscription businesses grow their customer base.

As part of our “Best of Subscription Show” members-only series, we’ll look back at some of our most popular speakers and sessions and share key takeaways that show why this information remains relevant and how you can use it to grow your subscription business and inform your decision making. In this article, Mark Stiving, Ph.D., from Impact Pricing LLC shares his insight on the importance of growing customers, instead of focusing solely on retention and acquisition. When it comes to growing a su...

 

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Alexis Miller

Alexis Miller is a writer, podcast host, creator, and digital marketer. She has a degree in Journalism and Entrepreneurship from the University of St. Thomas. Alexis is a published writer, covering topics that range from health/wellness to business to creative writing. Alexis has years of experience creating digital marketing strategies for start-up, non-profit and established for-profit organizations. She is an avid world-traveler, dedicated reader and outdoor sports enthusiast. She lives with her husband, Sean, and their two Australian Shepherds, Josie and Heath.
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