The New York Times Expands Into Online Niche Publishing

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It seems like the New York Times is finally catching on to what you knew all along -- niche markets are where the money's at online.The Times recently decided to revamp its health blog "Well," making it look more like an independent website than a Times blog (see pre and post design samples below). The new design clearly reflects editorial and marketing changes, such as giving non-timely stories more prominence, forcing heavily commented stories to a sidebar called "Well Community," pushing tool...

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