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SVS and Creating a Membership Community: Two Key Components to Winning in the Subscription Industry

Jay Myers, co-founder of Bold Commerce, shares his insight on what sets apart winners and losers in the subscription industry.

TL;DR What separates winning subscription businesses from losing subscription businesses is a well-rounded subscription stack that creates a healthy subscriber community. A Subscription Value Stack (SVS) is the combination of curation, access and replenishment that a subscription offers to customers. A well-rounded SVS includes all three aspects and is what increases perceived value for customers. An increase in perceived value means businesses can also increase prices. In addition to a great su...

 

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Alexis Miller

Alexis Miller is a writer, podcast host, creator, and digital marketer. She has a degree in Journalism and Entrepreneurship from the University of St. Thomas. Alexis is a published writer, covering topics that range from health/wellness to business to creative writing. Alexis has years of experience creating digital marketing strategies for start-up, non-profit and established for-profit organizations. She is an avid world-traveler, dedicated reader and outdoor sports enthusiast. She lives with her husband, Sean, and their two Australian Shepherds, Josie and Heath.
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