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Subscription Price Testing Data From TED

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Paywall Times mentioned recently how The Economist fell a bit flat with their Cyber Monday promotion. One thing the magazine does do exceptionally well, however, is pricing.In an oldie-but-goodie TED talk video, Duke professor Dan Ariel discussed how he showed 100 MIT students pricing options as presented on The Economist's online subscription form. The first version had three prices, but out of 100 students, no one chose the middle option. Ariel wondered why a subscription marketer would promot...

 

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Minal Bopaiah

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