Study Finds Paywall Resistance Decreasing, But Most Buyers Want ‘Freemium’ Model

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Good news for paywall and subscription site execs: audience resistance to paywalls seems to be decreasing!According to a recent study of digital media professionals by DigiCareers, 42% said that they would research pricing if they hit a paywall, while 52% said they would immediately leave the site. While that's not the most desirable number, it's definitely a sign that there's a growing acceptance of paywalls and paid content, especially since only 25% of respondents said they had a negative per...

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