Stick to Text-only Emails for Subscription Confirmation Receipts

The first email you send to new subscribers after they join your digital subscription service typically generates much higher open rates and clickthrough rates
The first email you send to new subscribers after they join your digital subscription service typically generates much higher open rates and clickthrough rates than your typical broadcast messages. For that reason, a receipt email is a good vehicle for sharing a little more information than the standard account details, beyond just username & password. Providing a few links to speed users to some of your site's most valuable content -- or reiterating the benefits-oriented language…...

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