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STATPACK: Mobile Marketing in the U.S.

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Gone are the days when checking a "include mobile" box in your online ad buy was the extent of your mobile marketing strategy. Mobile Marketing today is an essential and separate channel for effective marketers in the U.S.  In this Subscription Insider STATPACK, we examine Mobile Marketing budget and tactics, metrics and challenges, effectiveness, the consumer perspective, the marketer perspective and advertising spending trends. Download the 93-page P...

 

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