STATPACK: Internet usage by Millennials in the United States

How do Millennials spend their time online? This Subscription Insider STATPACK has been compiled to provide statistical information about internet usage among Millennials in

How do Millennials spend their time online? This Subscription Insider STATPACK has been compiled to provide statistical information about internet usage among Millennials in the United States and highlights the most popular online activities, social media, mobile app usage and online shopping.

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 81-page PowerPoint with 35 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on internet usage of millennials in the United States.

Table of contents

1. User engagement

  • Time spent with media in the U.S. 2017, by age group
  • Share of U.S. online time spent on digital platforms 2017, by age group
  • U.S. monthly time spent on internet access via computer 2014-2017, by age
  • U.S. weekly time spent on internet access via computer 2014-2017, by age
  • U.S. internet usage penetration 2016, by age group

2. Online activities

  • Daily online activities of adult U.S. internet users 2017, by age
  • Number of U.S. Millennial digital video viewers 2013-2019
  • U.S. Millennial digital video viewer penetration 2013-2019
  • U.S. Millennials activities while watching TV 2016
  • Leading YouTube content categories of female U.S. Millennials 2016
  • Leading YouTube content categories of male U.S. Millennials 2016
  • Leading online video categories in the United States 2017, by age group
  • Share of U.S. adults who have taken a selfie 2017, by age group

3. Social media

  • Reach of social media used by U.S. teens and young adults 2017
  • U.S. usage reach of leading social networks 2017, by age group
  • Facebook usage frequency in the United States 2017, by age group
  • U.S. Millennial Instagram usage frequency 2016-2017
  • U.S. Millennial Snapchat usage frequency 2016-2017
  • U.S. WhatsApp and Facebook Messenger reach 2017, by age group
  • U.S. tangible social media benefits 2017, by age group
  • U.S. adults who feel that social media has helped them find their identity 2016
  • U.S. negative social media experiences 2017, by age group
  • U.S. adults who worry about negative social media impact 2016, by age group

4. Mobile internet and apps

  • U.S. mobile communication channel preference 2017, by age group
  • Millennials: daily mobile internet usage 2012-2017
  • U.S. Millennial app usage concentration 2016
  • U.S. Millennials activities while watching TV 2016
  • U.S. number of activities while watching TV 2015, by generation

5. Online shopping

  • U.S. Millennials: digital buyer penetration 2013-2019
  • U.S. online review usage frequency prior to new product purchase 2017, by age group
  • U.S. online review importance prior to new product purchase 2017, by age group
  • U.S. mobile phone online shopper rate as of April 2017, by age group
  • U.S. consumer online payment reach 2017, by age group
  • U.S. consumer digital wallet payment reach 2017, by age group
  • Mobile wallet services used by U.S. Millennials 2016

6. References

Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.

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