STATPACK: Digital Advertising Trends in the U.S.

In this Subscription Insider STATPACK, we look at Digital Advertising trends, including:Understanding how ad spend and budgets are changing;Examining the revenue of all the

In this Subscription Insider STATPACK, we look at Digital Advertising trends, including:

Understanding how ad spend and budgets are changing;
Examining the revenue of all the digital advertising platforms and publishers;
Looking at digital advertising effectiveness compared of “traditional” advertising, what the most effective digital marketing techniques are, Ad ROI by medium, purchasing impact, and more;
Understanding consumer perception of digital advertising by ad type, the leading types of ads, the reasons people block ads, consumer attitudes toward different ads, how different age groups view the relevance of online advertising; and, much more.

This STATPACK is 96 pages and fully editable for your use in your marketing, business development, and business planning.

1. Global overview

Digital ad spend worldwide 2015-2017
Global internet advertising spending 2010-2021, by type
Digital ad spend growth 2016-2019, by format
Digital Market Outlook: digital advertising revenue in selected countries 2018
Consumer trust in different types of advertising worldwide 2007-2015

2. U.S. overview

Internet ad spend in the U.S. 2016-2021
Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
Online/digital advertising spending in the U.S. 2019, by medium
Media ad spend vs. time spent in the U.S. in 2017
Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018
Distribution of U.S. digital ad spend 2018, by industry
Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
Growth of digital advertising revenue in the U.S. 2018-2019, by format
U.S. podcast advertising revenue 2016-2020
Revenue of digital advertising agencies in the U.S. 2013-2018
Largest internet display advertisers in the U.S. 2017

3. Ad selling & sellers

Digital display ad revenue in the U.S. 2016-2019, by company
Digital advertising revenue of leading online companies 2012-2017
Online advertising revenue in the U.S. from 2004 to 2017, by pricing model
U.S. average AARPU of media companies and publishers 2016-2020
Global Google digital advertising revenues 2014-2018
Facebook: worldwide quarterly revenue 2010-2018, by segment
Distribution of Twitter’s annual revenues 2010-2018, by segment
Net U.S. digital advertising revenues of Amazon 2016-2019
Pinterest ad revenue in the U.S. 2016-2020

4. Effectiveness

Digital vs. offline marketing campaigns importance worldwide 2018, by business type
Most effective digital marketing techniques 2018
Ad spend ROI in the U.S. 2018, by medium
Influence of offensive online content on image of brands advertised nearby 2017
Influence of relevant advertising on consumer brand perception in the U.S. 2018
Influence of advertising perception on ad blocking usage in the U.S. 2018
U.S. consumers who purchased products after seeing an internet ad in 2017
Display ad in-target rates in the U.S. in Q2 2017, by device & vertical
Share of mobile display ads leading to industry landing pages in the U.S. 2017

5. Customer perceptions