STATPACK: Content Marketing Trends in U.S.

Content Marketing is used by over 90% of marketers in the U.S. Unless you have been working under a rock, Content Marketing is big.

Content Marketing is used by over 90% of marketers in the U.S. Unless you have been working under a rock, Content Marketing is big. Its triple-digit revenues growth is no accident as Content Marketing is a proven strategy for driving leads and revenues.

In this Subscription Insider STATPACK, we examine Content Marketing revenues, budgets, familiarity and use in the U.S. We look at Content Marketing trend data from the marketing perspective, the consumer perspective as well as data on goals, tactics and its effectiveness.  All the data you can use to inform your own company’s content marketing strategy and performance. Download the 96-page PowerPoint with 42 charts and graphs, with one embedded excel workbook to access all the research and data.


Table of contents

1. Overview

  • Content marketing revenue worldwide 2009-2019
  • Content marketing services revenue worldwide 2014-2019
  • Content types used for marketing worldwide as of September 2016
  • Familiarity with content marketing in the U.S. 2016
  • Use of content marketing among B2B marketers in North America 2012-2017
  • B2C content marketing use in North America 2012-2016
  • Change of B2B content marketing budgets in North America 2017
  • Change in content marketing budgets in North America 2016
  • Nonprofit content marketing: budget change in North America 2015

2. Marketer perspective

  • Departments responsible for content marketing U.S. 2016
  • Number of outside companies involved in content production in the U.S. 2016
  • Leading sources of ideas for marketing content in the U.S. 2016
  • Most effective influence marketing tactics in the U.S. 2016
  • Quality of customers acquired through influence marketing in the U.S. 2015
  • B2B content marketing challenges in North America 2015
  • B2C content marketing challenges in North America 2015
  • Nonprofit content marketing challenges in North America 2015

3. Consumer perspective

  • Familiarity with selected advertising/marketing types in the U.S. 2016, by age
  • North America: e-mail marketing attractive content 2016
  • U.S. consumers who find e-mail newsletter advertising annoying 2017
  • U.S. consumers who find e-mail newsletter advertising helpful 2017
  • U.S. consumers frequently aware of sponsored content in selected media 2017
  • Top platforms to engage with brand content among U.S. women 2016
  • Influence marketing: U.S. consumer trust in online content 2015, by source
  • U.S. consumers perception of online content authenticity 2015
  • U.S. consumers opinions of companies’ content campaigns 2015
  • Factors driving sponsored social messaging effectiveness in the U.S. 2015

4. Goals & tactics

  • Organizational goals for B2B content marketing in North America 2016
  • Organizational goals for B2C content marketing in North America 2016
  • New content distribution channels in North America 2016
  • Leading B2B marketing content distribution channels 2015
  • Metrics usage for B2C content marketing in North America 2016
  • Paid advertising usage among B2B content marketers in North America 2016
  • Paid advertising usage for B2C content marketing in North America 2016
  • Advertising usage among nonprofit content marketers in North America 2015
  • Blog development marketing spending in the U.S. 2016-2018

5. Effectiveness

  • Most important attributes of effective B2B content marketing 2015
  • Effectiveness ratings of B2B content marketing tactics in North America 2015
  • Effectiveness ratings of B2C content marketing tactics in North America 2015
  • Effectiveness of nonprofit content marketing tactics in North America 2015
  • Effectiveness of B2B social media content marketing tactics in North America 2015
  • Effectiveness of B2C social media content marketing tactics in North America 2015

6. Reference


Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.

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