Match.com Finds New Revenue Opportunity with Offline Events

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Match.com, with 1.8 million paying subscribers globally, has decided to go retro and take dating offline.The company recently announced plans to host 2,000 to 3,000 offline events in 40 countries around the world for paying subscribers. The new service will be called "The Stir," and come in two varieties:

Free events, like casual drinking evenings, and Paid events, like bowling or cooking lessons.

In both scenarios, however, Match.com will only send invitations to paying members who algorithmi...

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