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Launch News: ‘MLB At Bat’ Has In-App Subscription Plan

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Last week, Major League Baseball launched a new app called "MLB At Bat" to much fanfare and critical acclaim.But MLB also did something interesting by changing its pricing plan. The older MLB app cost a one-time fee of $30, and its services were then free to use. This time around, MLB wised up and created a subscription offer -- the app is free to download but users must pay $14.99 for a season-long subscription to get...

 

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Minal Bopaiah

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