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Is AT&T’s Partnership With HoroscopeGenie Legal?

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Recently, The New York Times ran a Q&A about the unscrupulous practice of "cramming." In short, the reader detailed how two online content creators, Gosspi and HoroscopeGenie, got AT&T to charge users for their apps without expressed confirmation or consent. How? With some very tricky marketing copy through a text message that read: "HoroscopeGenie Alert: 3 horoscopes/wk for $9.99/mo Reply HELP for help, STOP to cancel. Msg&data rates may apply."We checked with Attorney Lisa Dubrow about this pr...

 

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Minal Bopaiah

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