Is AT&T’s Partnership With HoroscopeGenie Legal?

Recently, The New York Times ran a Q&A about the unscrupulous practice of “cramming.” In short, the reader detailed how two online content creators,
Recently, The New York Times ran a Q&A about the unscrupulous practice of "cramming." In short, the reader detailed how two online content creators, Gosspi and HoroscopeGenie, got AT&T to charge users for their apps without expressed confirmation or consent. How? With some very tricky marketing copy through a text message that read: "HoroscopeGenie Alert: 3 horoscopes/wk for $9.99/mo Reply HELP for help, STOP to cancel. Msg&data rates may apply."We checked with Attorney Lisa Dubrow…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Subscription Show 2022 is the leading subscription business conference for strategy and operations

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.