Yes, it’s only four days into the New Year, but not too soon to begin thinking about your Valentine’s Day campaign.Here are some tips to keep in mind:
- Valentine’s Day promotions are not just for dating sites! If you’re membership site isn’t very romantic, consider partnering with one that is to boost your opt-in or conversion rates. For example, how about one free month of gaming for guys who buy their sweethearts flowers?
- While women tend to dominate online shopping, guys reign supreme around Valentine’s Day. Plus, most guys hate malls, so they’ll be searching for an online option. Make sure you search advertising and SEO is up to snuff. Include a “Valentine’s Day” keyword in recently updated content.
- Most ecommerce happens the week before Valentine’s Day and top online sales in 2010 were February 5-6. So make sure your email blasts and promos are ready by the first week of February.
- Don’t forget to show some love to your current members. A free giveaway to a limited number of respondents is a great way to foster that community spirit that so many membership sites thrive on.
And if January is a slow month for you, put all your ducks in a row so you can test your opt-in and conversation rates with whatever promo you choose! You’re bottom line will thank you for it.
