Frosty Revenues? Try Bundling Up Your Subscriptions Like This Finnish Paper Did

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Bundled subscriptions seem to be a trending topic of discussion lately, even though there are not that many domestic publications using them. But Finnish paper Helsingen Sanomat's long-standing bundled offer can provide some interesting insights.In 2006, Helsingen Sanomat decided to offer a "Combo" subscription package that bundled access to both print and digital versions of the paper, according to Poynter's Rick Edmonds. They've seen some success with this strategy, with bundled subscriptions ...

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