Apple seems forever plagued to receive mixed reviews. There are clear MacHeads and clear haters, and then those of us in between just trying to figure out the ever-changing rules of online content distribution.
In November, Paywall Times wrote about how the Financial Times discontinued its use of Newsstand and created its own app in order to dodge Apple’s 30% cut of sales, a particular thorn in the side of many online publishers. But recent data seems to suggest Apple’s Newsstand may be a boon to some online publications like Popular Science.
The consumer magazine has seen a noticeable uptick in sales last October, corresponding with the launch of Newsstand. Furthermore, as the chart by All Things D depicts, the pace of sales has been steeper since the launch of Newsstand.Clearly there’s an algorithm to making Newsstand work for you, and Popular Science may have been helped by the fact that its audience is pretty digitally-savvy.
Fortunately our sister site, Subscription Site Insider, has an exclusive Webinar with Popular Science’s Mike Haney, in which he reveals how to design and present app-friendly content, as well as how to work with Apple. Check it our for some real-world tips to help you navigate the changing app world.
