Case Study Lesson: Promoting Digital Subscriptions via Facebook Pages

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For this week's Subscription Site Insider Case Study, we spoke with Cory Whitehead, Director of Brand and Digital Marketing for Christianity Today. The 55-year-old nonprofit publisher launched its first paywall site in 1999, and now operates eight paid content sites that generate 40% of total company revenues.Whitehead described how they create sites to target niche roles within the church, and how they're balancing subscription sales, paid downloads, and advertising.One of the biggest lessons l...

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