Case Study Lesson: Beer Business Daily’s Success in Paid Email Newsletter Publishing

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This week's exclusive Case Study at our sister site Subscription Site Insider goes behind-the-scenes at Beer Business Daily, a paid email newsletter that's bought by a whopping 70% execs in its niche market.Here's our #1 lesson learned: Founder Harry Schuhmacher grows profits by launching paid sister newsletters which he markets to his current customer and prospect base. For example, he launched a very successful paid newsletter just for the craft beer industry.Key: He picked the topic by watchi...

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