This week’s exclusive Case Study at our sister site Subscription Site Insider goes behind-the-scenes at Beer Business Daily, a paid email newsletter that’s bought by a whopping 70% execs in its niche market.Here’s our #1 lesson learned: Founder Harry Schuhmacher grows profits by launching paid sister newsletters which he markets to his current customer and prospect base. For example, he launched a very successful paid newsletter just for the craft beer industry.Key: He picked the topic by watching which Beer Business Daily headlines about niche topics generated the most interest. (News about the fast-growing craft beer segment is in high demand by the newsletter’s subscribers from the beer distribution industry.) While he continued to cover large craft breweries in Beer Business Daily, the new publication went much deeper and expanded coverage to thousands of smaller craft breweries, so readers had to buy a second subscription if they were passionate about the topic.So his customer-base is overlapping — but the content is not.(If you’d like the entire Case Study, including details on how the company turned free email opt-ins into paying subscribers, here’s the link.)Case Study Lesson: Beer Business Daily’s Success in Paid Email Newsletter Publishing
This week’s exclusive Case Study at our sister site Subscription Site Indier goes behind-the-scenes at Beer Business Daily, a paid email newsletter that’s bought
This week’s exclusive Case Study at our sister site Subscription Site Insider goes behind-the-scenes at Beer Business Daily, a paid email newsletter that’s bought by a whopping 70% execs in its niche market.Here’s our #1 lesson learned: Founder Harry Schuhmacher grows profits by launching paid sister newsletters which he markets to his current customer and prospect base. For example, he launched a very successful paid newsletter just for the craft beer industry.Key: He picked the topic by watching which Beer Business Daily headlines about niche topics generated the most interest. (News about the fast-growing craft beer segment is in high demand by the newsletter’s subscribers from the beer distribution industry.) While he continued to cover large craft breweries in Beer Business Daily, the new publication went much deeper and expanded coverage to thousands of smaller craft breweries, so readers had to buy a second subscription if they were passionate about the topic.So his customer-base is overlapping — but the content is not.(If you’d like the entire Case Study, including details on how the company turned free email opt-ins into paying subscribers, here’s the link.)- Filed in Business Services, Subscriber Only
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