Online video site Hulu has been losing viewers since implementing its subscription model in June 2010. Hulu had about 27.5 million unique viewers in March 2011, according to ComScore - a 31% drop in unique viewers from March 2010. Sounds bad, right -- more evidence that adding a paywall is a site killer? Except that one metric, whether it's unique visits, pageviews, or video views, doesn't tell the whole story. In fact, Hulu's revenues were up 90%…...
Home » Behind the Metrics: Gauging the Impact of Hulu’s Paywall
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