Behind the Metrics: Gauging the Impact of Hulu’s Paywall

Online video site Hulu has been losing viewers since implementing its subscription model in June 2010. Hulu had about 27.5 million unique viewers in
Online video site Hulu has been losing viewers since implementing its subscription model in June 2010. Hulu had about 27.5 million unique viewers in March 2011, according to ComScore - a 31% drop in unique viewers from March 2010. Sounds bad, right -- more evidence that adding a paywall is a site killer? Except that one metric, whether it's unique visits, pageviews, or video views, doesn't tell the whole story. In fact, Hulu's revenues were up 90%…...

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