Behind the Metrics: Gauging the Impact of Hulu’s Paywall

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Online video site Hulu has been losing viewers since implementing its subscription model in June 2010. Hulu had about 27.5 million unique viewers in March 2011, according to ComScore - a 31% drop in unique viewers from March 2010.Sounds bad, right -- more evidence that adding a paywall is a site killer?Except that one metric, whether it's unique visits, pageviews, or video views, doesn't tell the whole story. In fact, Hulu's revenues were up 90% in Q1 2011, according to a blog post by CEO Jason ...

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