Back when the most basic Kindle cost more than $300, I got one (largely thanks to my mom watching Oprah rave about it). Back then, I said it’s a nice way to read fiction, but cumbersome for anyone who likes to underline passages, write in margins, and then refer to those markings later on – i.e., anyone that writes nonfiction. What it would be GREAT for is high school and college students who read a textbook for a semester and carry around a sherpa’s worth of books in their backpacks.I stand by my initial analysis, and today, I am happy to say, Apple read my comments on Facebook (unless they were able to download the thought from my brain some other way – I’m sure there’s an app for that) and created iBooks 2.The new software and app looks like it’s going to make publishing iBooks incredibly easy, which is a welcome relief. And textbooks are the perfect type of content for iPads and other tablets with color screen — the textbooks are heavy and expensive (iBooks will be priced at $14.99 or less), and are not needed beyond a semester, usually.Most notably, publishers can issue content in serials – either a chapter at a time, at different pricing, or bundle offerings. (Make sure to get a Dickensian writer on your staff — or J.K. Rowling.) This is great news for other types on content, particularly journalism – news outlets can now compile coverage on an ongoing or breaking news topic, which allows readers to have a more full understanding of the roots and repercussions of a problem or event. Also, it makes it easier to compile ongoing reviews of restaurants and other niche-specific content, like the handy toolkits located over on our sister site, Subscription Site Insider.The problem is that this means there’s one more platform for which your content needs to be formatted. Perhaps Apple will knock the competition out of the water given the ease of its publishing software, but that leads to other problems, such as Apple’s historical high percentage cuts coupled with its price cap for iBooks.At the same time, this presents a real market opportunity for struggling typesetters and printer & binders — update your processes to include electronic pre-press and “printing,” then bundle your services for print and ebook publishing. What a welcome relief that would be!