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Ancestry.com Upsells 1.8M Paying Subscribers and Gets New Opt-Ins With One Offer

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Not satisfied with its 1.8 million paying subscribers and estimated online revenues somewhere between $300 million and $700 million, Ancestry.com has found a new way to capitalize on the exploding interest in genealogy and DNA testing.The site will begin an invitation-only offer to paying subscribers to get a DNA test for a one-time fee of $99. The information from that test will then be incorporated into their Ancestry.com account, allowing them to see if they're related to other members, as we...

 

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Minal Bopaiah

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