This past Tuesday, Amazon revealed that it had signed a deal with UltraViolet, a cloud-based video format that lets users view a downloaded or streaming video via multiple devices.While the Hollywood-backed service has been around for a little while now, it hasn’t really taken off, and Amazon is the first major online video supplier to ink a deal. UltraViolet lets users combine digital purchases from any retailer and store it in a “locker.” More over, it can be used by multiple members of a family, and each family member can personalize their cloud-based list of videos.This seems like a solid solution to consumers’ desire to view movies on a multiplicity of devices. The problem is that because Hollywood waited so long to provide a digital solutions, online retailers like Amazon and Apple already have their own locker (albeit, not as multi-user or mutli-device friendly). BestBuy and Walmart have endorsed the service but have not made it an active option for their consumers.Most notably, the service does not require a subscription, which may be bad news for subscription sites. Hollywood hopes UltraViolet will encourage people to go back to buying rather than renting DVDs, which may just happen — if you have a portable locker, downloading favorites and buying one-offs of streaming video may be more favorable. But the service does integrate with subscription sites like Amazon and LoveFilm, so time will tell which way consumers are swaying.
Amazon Backs New Video Format Aiming To Make Online Distribution Easier
This past Tuesday, Amazon revealed that it had signed a deal with UltraViolet, a cloud-based video format that lets users view a downloaded or
- Filed in Entertainment and Streaming, Subscriber Only, Technology
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