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Amazon Backs New Video Format Aiming To Make Online Distribution Easier

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This past Tuesday, Amazon revealed that it had signed a deal with UltraViolet, a cloud-based video format that lets users view a downloaded or streaming video via multiple devices.While the Hollywood-backed service has been around for a little while now, it hasn't really taken off, and Amazon is the first major online video supplier to ink a deal. UltraViolet lets users combine digital purchases from any retailer and store it in a "locker." More over, it can be used by multiple members of a fami...

 

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Minal Bopaiah

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