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A Potted Financial Analysis of Murdoch’s Upcoming iPad Daily: 130,000 Paying Readers Needed Per Week?

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According to James Murdoch's remarks at the DLD Conference in Germany this week (as reported here in TechCrunch), the company's hired 126 journalists for its upcoming iPad Daily.That's a lot of journalists. I'm assuming that many of these are stringers or part-timers. That given, let's run some numbers, shall we? 126 journalists @ an average of $45kyear incl. tax & tags = $5,670,00010 other staff (our estimate) @75k each = $750,000Offices, legal, insurance, PR, tech, etc. = $250,000TOTAL $6,670,...

 

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