After testing the XPASS subscription in select markets, Xpontential Fitness, Inc. announced the official launch of the XPASS fitness subscription in the United States last week. Subscribers will have access to tens of thousands of classes in nearly 2,000 U.S. locations including Pure Barre, Club Pilates, CycleBar, Rumble, YogaSix, StretchLab, Row House, AKT, Stride and BFT. These boutique studios offer a wide variety of fitness types including cycling, rowing, dance, yoga, boxing, stretching, Pilates, barre and more.
Fitness subscription plans
The XPASS fitness subscription has five plans ranging in price from $19 to $249 a month. Depending on the plan, subscribers get anywhere between one and 20 classes per month. For example, the starter plan is $19 a month; it includes 10 points each month which is the equivalent of one off-peak class and select introductory classes. The gold plan is the most popular. It is $99 a month and includes 70 points per month which equates to four peak or seven off-peak classes and free introductory classes. It includes a 14-day rollover period and, for a limited time, 20 bonus points (the plan usually is only 50 points). In addition to the five plan options, subscribers can hold an individual membership at a specific studio or brand along with their XPASS.
Danyal Ali named president of XPASS
In the company’s announcement, Xpontential Fitness named Danyal Ali as president of XPASS. Ali had previous experience at Groupon, Gympass and Blink Health.
“After seeing great success with XPASS in various test markets across the country, we are excited to officially roll the platform out on a national scale,” said Sarah Luna, President of Xponential Fitness, in a March 2, 2022 news release. “With XPASS, you can be a yogi on Tuesdays, a runner on Thursdays, and a dancer on Saturdays. We’ve built up great breadth in the world of mind-body balance, endurance, fitness, and strength across varying exercise brands, and XPASS gives members the flexibility to seamlessly experience all that Xponential has to offer. We’re also excited to have Danyal Ali join our team and spearhead XPASS’ continued growth and success.”
Ali also commented on joining the XPASS team.
“I am thrilled to be joining the Xponential team to lead XPASS,” said Ali. “Through XPASS, we are able to cater to consumers that value flexibility across premium fitness offerings at thousands of locations with just one simple digital subscription. We are excited to introduce boutique fitness to an entirely new customer base with subscription levels that suit a wide range of consumers as we further Xponential’s mission to make boutique fitness accessible to everyone.”
Insider Take
This is exciting news for fitness aficionados who like a variety of workouts and who prefer boutique studios to larger or more traditional gym chains. Though this type of fitness subscription is new to Xponential, this concept is not new to boutique fitness studios. ClassPass launched a fitness subscription service in 2013, focusing on boutique fitness as well as spa and beauty experiences. Rather than points, ClassPass operates on a credit system. Plans start at $15 per month for six credits and go up to $199 a month for 100 credits. ClassPass was acquired last fall by Mindbody for $500 million. If Xponential follows a similar trajectory, their XPASS subscription could be very lucrative.
