Weekly Subscription News: Ad Placement, Publishers and Paywalls

Are you missing the Olympic Games too? Then sink your teeth into these subscription headlines: the Wall Street Journal finally gets its paywall right,

Are you missing the Olympic Games too? Then sink your teeth into these subscription headlines: the Wall Street Journal finally gets its paywall right, MindBody grows subscription revenue by 34 percent, and Volvo adds the V60 wagon to its car subscription service. Also this week, we’re reading about Amazon’s plans to sink $5 billion into video content this year, The New York Times CEO’s prediction that their print paper will cease in 10 years, Google’s automated ad placement for publishers with machine learning.

Amazon Expected to Spend $5 Billion on Video Content This Year
Media Post

After Years of Testing, Wall Street Journal Built a Paywall that Bends to the Individual Reader
Nieman Lab

MindBody Posts Strong Earnings, Subscription Revenue Up 34 Percent
NASDAQ

Google Automates Ad Placement for Publishers with Machine Learning
Marketing Dive

Volvo Adds the V60 Wagon to Its Car Subscription Service
Engadget

The New York Times CEO Says Print Edition of Paper Could End in 10 Years
Techspot

YouTube TV Adds Turner Broadcasting to Lineup, Hikes the Price of a Subscription
Ad Age

With Unit Sales Slowing, Fitbit Desperately Needs to Grow Its Subscription Business
NASDAQ

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