Video Subscriptions Go Global While Warner Brothers Delays DVD Releases

Online video subscription sites seem to be taking off. Netflix just launched in the UK and Ireland, starting a price war with Amazon’s Lovefilm

Online video subscription sites seem to be taking off. Netflix just launched in the UK and Ireland, starting a price war with Amazon’s Lovefilm service. However, the significant costs of globalization have caused the company to put the brakes on any other international ventures, especially considering their recent decline in customer satisfaction domestically.

On the other side of the world, Indian telecom giant Reliance recently announced its plans to launch an on-demand movie service at www.Bigflixplus.com, streaming 500+ movies in HD on your PC or mobile device. This is perhaps overdue, seeing as how India has the largest movie industry in the world and most individuals get on the Internet through their mobile phone.

However, movie studios seem to be looking for ways to stymy the growing popularity of on-demand online services. Warner Brothers is poised to announce this week that they will double the delay of DVD rentals online from 28 to 56 days after the DVD is made available for sale in stores. This seems like an echo of the same resistance that got publishing houses in trouble when e-books became popular. It would be nice to see companies work with online subscription companies as they decrease torrenting and bootlegging, and consumers are clearly displaying their preference for them over brick-and-mortar rental outlets or buying DVDs.

Don’t they know that, in the 21st century, only the nimble survive?

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