Spotify to Acquire Music Talent Marketplace SoundBetter
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Source: Spotify
In acquisition news last week, streaming audio service Spotify announced that it is buying SoundBetter, a music talent marketplace. Founded in 2012, SoundBetter connects musical artists with each other. To date, theyve helped tens of thousands of musical artists buy and sell services around the world. More than 180,000 artists, including singers, songwriters, producers, musicians, and mixing and mastering engineers, are registered on SoundBetter. The company calls itself the de facto LinkedIn for music professionals.
Terms of the deal were not disclosed. For now, SoundBetter will continue to operate as usual, but in the coming months, Spotify for Artists said SoundBetter will work on improving the user experience.
SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world along with a member community spanning 176 countries and 14,000 cities worldwide, said Shacar Gilad, SoundBetter co-founder and CEO, in a September 12 news release. We are excited to benefit from Spotifys global scale, resources, and vision to expand our network and drive more economic opportunities for artists of all levels.