Sorry Adweek, but your big 'scoop' this week revealing that Politico's first year paid subscription renewal rate is 96% isn't as surprising as you think. That's because the subscription service is Politico Pro (emphasis on the word "pro") with site license deals starting at $8,500 year. Our industry-wide data shows it would be insane for any publisher -- online or off -- to expect to achieve a 96% renewal rate for a subscription service sold to…...
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.
