Lexus to Launch “Lexus Complete Lease” Subscription Service in Q1 2019

Jumping on the car subscription bandwagon, Lexus plans to launch its Complete Lease program in four markets – Chicago, Miami, Boston and Los Angeles

Jumping on the car subscription bandwagon, Lexus plans to launch its Complete Lease program in four markets - Chicago, Miami, Boston and Los Angeles - in the first quarter of 2019, reports Digital Trends. The program will allow subscribers to lease a Lexus UX crossover for two years, and it will be available weeks before that model is available for purchase in the U.S. Like other car subscriptions, Lexus will test the subscription service in a few markets and make adjustments as needed before making it more widely available....

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Filed in Business Strategy, Consumer Services, News, Product Development, Revenue and Sales

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!