Need to shut up a friend or colleague who insists subscriptions will never be a significant portion of your revenues? Well, here’s some good news out of the U.K. that may just do the trick.The Financial Times (FT) just announced on Monday that it expects its subscription and cover price sales to overtake its print advertising revenue this year.According to Reuters.Digital subscriptions currently make up only 30% of subscription sales at FT (I suspect it’s because financial types like to be seen with that pink paper in hand), but this is likely to change moving forward. Recently, FT was able to create an app for iPhone, iPad and Android platforms that bypasses Apple’s app store, thereby saving them the 30% gatekeeper charge from Apple — as well as preserving their access to their own subscriber’s data.This knowledge helps FT sell better-targeted advertising for much higher rates despite a volatile advertising markets, and allows them to maintain a direct relationship with readers. In fact, their Web app was downloaded for the millionth time this month.However, Apple tends not to like people who think outside the box (unless it’s them of course). So it remains to be seen if the newer iPhone versions don’t try to block such creative, money-saving solutions. After all, their secret police already raided a journalist’s home to prevent him from leaking information about the iPhone 4.
FT Sees Subscription Sales Beating Ad Revenues; Dodges Apple App Charge
Need to shut up a friend or colleague who insists subscriptions will never be a significant portion of your revenues? Well, here’s some good