Trinity Mirror’s Print-Only Experiment, New Day, Fails 9 Weeks In
Easy come, easy go. That’s what the publisher of Trinity Mirror is saying about its nine-week experiment with print-only tabloid, New Day, that launched earlier this year. After lackluster sales, the Trinity Mirror shut down New Day last Friday, reports the BBC. New Day was the first standalone national daily newspaper in the U.K. in 30 years. Targeting readers between the ages of 35 and 55, New Day was intended to be an upbeat, optimistic, politically-neutral…
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