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August 31, 2015

Pros & Cons of Comments: Making Them Work For You, Not Against You

Business Media and Publishing, Business Operations, Business Strategy, Learning and Training, Magazines, Memberships, News, Product Development, Revenue and Sales, Subscriber Acquisition /

To comment or not to comment? That is the question. News outlets, bloggers, content marketers and publishers of all sizes have been trying to answer that question for the last several years, causing many of them to suspend or disable comments and to use other channels to engage with readers. Dana Neuts explores options and offers 8 guidelines for keeping your comments useful to your subscribers and community in the age of comment trolls and spam.

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YouTube Rumored to Launch 2 Subscription Services by Year End

Business Strategy, Entertainment and Streaming, Industry Announcements, News /

Google’s YouTube gets serious about subscriptions with plans to roll out two subscription services by year end, says The Verge. One will be YouTube’s Music Key, a monthly subscription service now in beta testing. The other unnamed service will offer premium content behind a paywall. These changes will give YouTube a mix of revenue streams: advertising revenue, music subscriptions, and premium content. According to Invest Correctly, this is a necessary move for YouTube. Though the site…

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