January 22, 2015

6 Ways to Optimize Your Digital Marketing NOW!

In 2014, 25% of all marketing dollars were spent on digital marketing, and that figure is expected to grow to 33% this year, according to Kim Garst for Huffington Post. As such a large piece of the marketing pie, digital marketing should be part of every subscription company’s overall marketing plan, but where do we begin? Here are six ways you can optimize your digital marketing now. Gather quality data. Measuring our marketing efforts helps us…

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Two Years After Initial Funding, Lynda.com Gets $186 Million More

Not to be outdone by the initial $103 million investment it received two years ago, Lynda recently got another $186 million round of investments, this time led by the international investment firm TPC Capital. According to venture capital database CB Insights, this is the largest education technology investment deal since they started tracking the sector’s numbers six years ago. As we previously reported, Lynda.com held out for 17 years until it received it’s first round of…

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