6 Ways to Optimize Your Digital Marketing NOW!

In 2014, 25% of all marketing dollars were spent on digital marketing, and that figure is expected to grow to 33% this year, according

In 2014, 25% of all marketing dollars were spent on digital marketing, and that figure is expected to grow to 33% this year, according to Kim Garst for Huffington Post. As such a large piece of the marketing pie, digital marketing should be part of every subscription company's overall marketing plan, but where do we begin? Here are six ways you can optimize your digital marketing now. Gather quality data. Measuring our marketing efforts helps us…...

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!