Case Study Lessons: How to Get New Visitors When You Have a Hard Paywall

While hard paywalls are the best way to protect your content and maximize revenues from paid content, they are particularly difficult for discovery and

While hard paywalls are the best way to protect your content and maximize revenues from paid content, they are particularly difficult for discovery and sampling, which almost every potential subscriber wants. World Politics Review (WPR) -- a subscription site that puts every original article behind its paywall -- was able to get around this conundrum by "white listing" certain domains. In this week's Members-Only Case Study, Publisher Hampton Stephens told Subscription Site Insider how World Politics…...

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