Case Study Lessons: When Launching New Subscription Products, Create Single Sign-On for Existing Subscribers

As we discovered in our survey of subscription site executives for the 2013 Online Subscription Benchmark Report, 87% of subscription sites plan on launching
As we discovered in our survey of subscription site executives for the 2013 Online Subscription Benchmark Report, 87% of subscription sites plan on launching new subscription and paid products this year. One new product that we particularly like is the Toronto Star's eBook subscription service for long-form news content called Star Dispatches. Subscribers to Star Dispatches get one long-form news story -- of varying genres, from lifestyle to investigative pieces -- delivered each week to their…...

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